In this appropriate battle, it is casual gaming vs. Casual sex.
Zynga Inc., the social video gaming manufacturer understood for “Words With Friends” and “Scramble With Friends, ” has sued Bang With Friends Inc., a site that facilitates casual intercourse encounters, claiming that its title exploits Zynga’s “With Friends” brand.
Bang With Friends’ service enables users to get Facebook friends to attach with. In a problem filed Tuesday, Zynga stated Bang With Friends’ usage of the expression “With Friends” is trademark infringement. The video game manufacturer asked the court to get rid of Bang With Friends from making use of the suffix and award damages to Zynga.
Zynga said the sex-oriented bay area start-up — which had its online domain name registered a year ago, based on the issue — decided its name with “Zynga’s game trademarks fully in mind. “
Zynga has promoted the “With Friends” games as being a grouped household, which include titles such as for example “Chess With Friends, ” in line with the problem.
“Zynga filed a lawsuit to quit blatant infringement of their valuable ‘With Friends’ brand, ” said Renee Lawson, Zynga’s deputy basic counsel. “Zynga is compelled to register suit to avoid further customer confusion and protect its intellectual home legal rights against infringement. ”
Zynga said the U.S. Patent and Trademark Office has refused competitors’ proposed trademarks such as for example “Crosswords With Friends, ” “Yacht With Friends” and “Fitness With Friends. “